Advance from functional marketing expert to enterprise-level strategic leader
Chief Marketing Officer Program
Application closes on
30th Sep 2026
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Chief Marketing Officer Program
Application closes 30th Sep 2026
Why should you participate in this program?
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Capstone Project
Develop an enterprise Capstone Project tackling a real challenge in your organization. Refine your data-driven solution with faculty and peer feedback to present at the Capstone Executive Forum
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On-campus Immersion
Travel to the Duke campus for two in-person immersions, which include hands-on workshops, team-building sessions, and networking opportunities with Duke faculty and global peers
PROGRAM OUTCOMES
How will you emerge as a high-performing CMO?
Connect marketing strategy to business performance and enterprise priorities
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Operate as a strategic CMO connecting customer strategy to enterprise performance
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Apply AI and analytics to design data-driven strategies that optimize customer value
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Build brand value with data-driven insights and create experiences that earn trust
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Design high-impact marketing strategies across B2C, B2B, and omnichannel contexts
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Link brand and customer strategy to measurable financial outcomes and ROI
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Lead cross-functional teams and elevate marketing influence across the C-suite
Rankings
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#7 in Business Analytics
QS World University Rankings by Subject, 2026
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#5 in Executive MBA
US News and World Report, 2025
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#5 in Full-Time MBA, Marketing, 2025
US News and World Report , 2025
What program benefits will you receive?
Inclusion in the Fuqua School of Business alumni LinkedIn network – a private group with 15,000+ alumni members
Access to CareerBridge, Fuqua’s Job Board, an exclusive resource for Fuqua degree students and alumni job seekers
Inclusion in the Duke University alumni directory and the ability to join Duke’s affinity, industry, and regional groups
30% discount on future Duke Executive Education program registrations (Global partner programs excluded)
Access to Fuqua’s Ford Library while on campus
Receive the monthly alumni e-newsletter, Team Fuqua Flash, from Fuqua’s Alumni Relations team
Duke CMO Program certificate from Duke Executive Education and Duke University’s Fuqua School of Business on successful completion
*All benefits are subject to change
KEY PROGRAM HIGHLIGHTS
Why choose the Duke CMO Program?
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Blended learning format
Engage in live-online modules and two 5-day campus immersions at Duke University to strengthen learning and build executive networks
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Enterprise leadership focus
Broaden your scope beyond functional marketing to connect strategy with business performance, organizational leadership, and C-suite priorities
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Duke network access
Connect with the Fuqua School of Business network and Duke Executive Education community for ongoing career and organizational growth
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Strategic capstone project
Apply program frameworks to tackle a consequential enterprise-level challenge in your organization with faculty guidance and peer feedback
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Faculty and practitioner insights
Engage with Fuqua faculty experts and industry leaders through interactive sessions, masterclasses, and practical case studies
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Senior peer network
Share insights and build lasting relationships with a cohort of senior marketing leaders navigating similar enterprise challenges
Skills you will learn
Strategy
Leadership
Finance
Digital Business
Digital Transformation
Marketing Analytics
Growth Hacking
Cross‑Functional Expertise
Strategy
Leadership
Finance
Digital Business
Digital Transformation
Marketing Analytics
Growth Hacking
Cross‑Functional Expertise
view more
- Overview
- Learning Path
- Curriculum
- Projects
- Certificate
- Faculty
- Fees
Who is this program for?
Tailored for current and aspiring CMOs moving from functional to enterprise-level leadership
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Current CMOs and senior marketing leaders
Responsible for setting strategic direction, driving brand growth, and redefining marketing excellence at the enterprise level
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Aspiring CMOs, business and functional leaders
Looking to strengthen customer-focused innovation and build a credible case for enterprise-level marketing roles
What makes this program distinctive?
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Enterprise-level strategic leadership
Go beyond functional marketing to align customer strategy with business performance, technology, and broader C-suite priorities
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Real-world application through the Capstone Project
Solve a real, enterprise-level challenge through a hands-on capstone—a key differentiator that turns learning into action
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Marketing mastery meets executive breadth
Master modern marketing while building the strategic mindset, language, and enterprise capabilities required of C-suite leaders
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Access to faculty, peers, and Duke
Connect with expert faculty, an elite peer network, and the broader Duke community through immersive on-campus sessions
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Signature experience
Immerse yourself in the Duke Basketball Signature Experience, gaining leadership insights developed by Hall of Fame Coach Mike Krzyzewski (Coach K)
What will you learn in the program?
The Duke CMO Program is designed for senior marketing leaders moving beyond tactical execution to enterprise-wide influence. The curriculum spans strategy and value creation through AI-driven transformation to enterprise leadership. Combining case studies and frameworks, it equips participants to lead marketing as a core engine of business growth.
SECTION 1: STRATEGY & VALUE CREATION
The Strategic CMO
Customer Centricity and Insight Generation
Growth and Innovation Strategy
Brand Leadership and Value Creation
Marketing Strategy and Execution
SECTION 2: DATA AND ARTIFICIAL INTELLIGENCE IN MARKETING
Digital and Data Mastery
AI-Enabled Marketing Transformation
SECTION 3: LEADERSHIP AND PEOPLE MANAGEMENT
C-Suite Leadership
Risk, Reputation, and Crisis Leadership
Executive Leadership Development
The Future-Ready CMO
Note: The projects listed above is indicative and subject to updates to the curriculum.
Capstone Project
A platform that empowers senior marketing leaders with data-driven strategic solutions
Capstone Project Details
Address a key issue in marketing, branding, or engagement
Description
The program builds toward the Capstone Project, where each participant applies strategic thinking, creative problem-solving, and data-driven insight to a real challenge within their own organization. The strongest outcomes come from a challenge that is real, strategic, and enterprise-level, one that requires operating at the level expected of a senior marketing leader.
The Capstone Project is largely self-directed, with structure and feedback provided through faculty guidance, peer collaboration, and cohort discussion. On the final day, each participant presents their project in a Capstone Executive Forum.
Five Project Phases:
- Phase 1 — Identify the Opportunity: Methodically analyze the chosen area to identify a topic.
- Phase 2 — Develop a Plan: Design a plan for improvement for the opportunity identified in Phase I.
- Phase 3 — Stakeholder Communication: Develop effective communication strategies to convey the marketing strategy to internal and external stakeholders.
- Phase 4 — Implementation Roadmap: Create a detailed roadmap to implement the proposed marketing strategy, including key milestones, resource allocation, etc.
- Phase 5 — Continuous Monitoring and Adaptation: Establish a framework to continuously monitor the marketing and financial performance, as well as market dynamics.
Skills you will learn
- Strategic Analysis
- Project Planning
- Stakeholder Management
- Communication Strategy
- Implementation Roadmapping
- Performance Monitoring
- Executive Presentation
- Peer Collaboration
Note: The projects listed above are indicative and subject to updates to the curriculum.
ACADEMIC PROGRAM DIRECTOR
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Dr. Keisha Cutright
Professor of Marketing Duke University’s Fuqua School of Business
As a Professor of Marketing at Duke University’s Fuqua School of Business, Dr. Keisha Cutright examines the fundamental psychological drivers that shape consumer decision-making. Her research explores the fundamental drivers of consumer behavior, including personal control, religion, and self-care,...
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LinkedIn Profile
University Link-
Christine Moorman
T. Austin Finch, Sr. Professor of Marketing
The CMO Survey Founder and ex Editor-in-Chief of Journal of Marketing
Award-winning marketing strategy expert and customer-centric leader
Know More -
Devavrat Purohit
Ford Motor Company Professor of Business Administration
Award-winning scholar in marketing of tech and durable goods
Visionary Duke leader shaping innovation and executive education
Know More -
Gavan Fitzsimons
Edward S and Rose K Donnell Professor of Marketing and Psychology
Duke Professor exploring unconscious consumer influence
Research featured in top journals and global media outlets
Know More -
Wilfred Amaldoss
Thomas A. Finch Jr. Professor of Marketing
Duke Professor advancing pricing & advertising strategy
Award-winning Duke professor shaping market insights
Know More -
Ashleigh Shelby Rosette
James L. Vincent Professor of Leadership
Duke Fuqua Professor specializing in leadership, gender and race
Her research has been featured in NYT, WSJ, Forbes, CNN, etc
Know More -
Shep Moyle
Senior Lecturing Fellow, Innovation & Entrepreneur
Led Shindigz as president, CEO, and chairman for 31 years
Created major Tostitos product lines, driving sales to $1.5B
Know More -
Jamie Jones
Associate Professor of the Practice and Director for Duke Innovation & Entrepreneurship
Co-founder at Impact Engine
Recognized by the Triangle Business Journal 40 Under 40
Know More -
Aaron Dinin
Senior Lecturing Fellow, Innovation & Entrepreneurship
Early product dev, customer acquisition, and monetization specialist
Expert in tech entrepreneurship, software development, and sales tech
Know More -
Matthew Manary
Adjunct Professor of Business Administration, Fuqua School of Business
Customer Relationship Management (CRM) and market intelligence expert
Has won awards in operations research and inventory optimization
Know More -
Adam Dumey
Global Vice President- Retail, World Wide Technology
Technology leader specializing in scaling AI and cloud computing
20+ years of leadership experience in digital transformation
Know More -
David Hoffman
Steed Family Professor of the Practice of Public Policy
Cyber security Expert, Privacy, and Science-Society Specialist
Former Intel Associate General Counsel and Global Privacy Officer.
Know More -
Kelly Breslin Wright
Instructor, Duke Executive Education; Founder/CEO of Culture Driven Sales
Former EVP, Sales Tableau
Former President/COO, Gong
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.jpg "Christine Moorman")
Earn Elite Credentials
Get the Duke CMO Program certificate Duke Executive Education and Duke University's Fuqua School of Business.
* Image for illustration only. Certificate subject to change.
Course Fees
USD 25,000 USD 25,000
The program fee is USD 25,000
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Covers teaching fees, academic materials, lunches, and one hosted dinner during each campus immersion module
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Excludes transport, visa, accommodation, workshops, and any unlisted expenses
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Application fee for the Duke CMO Program is USD 200
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Application fee is refunded only in the case that an applicant is not offered admission to the program
Admission Process
The program follows a simple 3-step application process. The step-by-step process is outlined below.
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Submit application
Candidates can apply online and attach all required materials listed below.
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Rolling admission
The Admissions team will assess your application as soon as it is received.
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Interview
An interview might be required. The Admissions team notifies candidates after all requirements are met
Program Eligibility
- A minimum of 10 years of work experience in functional, technical, or business roles
- A graduate degree with a strong academic track record is preferred
- Fluency in written and spoken English
Delivered in Collaboration with:
Duke University’s Fuqua School of Business is collaborating with online education provider Great Learning to offer the Chief Marketing Officer Program. Great Learning is a professional learning company with a global footprint in 170+ countries. Its mission is to make professionals around the globe proficient and future-ready. This program leverages Duke University’s Fuqua School of Business' strength developed over years of research, teaching, and practice. Great Learning manages the enrollments and provides industry experts, student counselors, course support, and guidance to ensure students get hands-on training and live personalized mentorship on the application of concepts taught by Fuqua's faculty.
Application Closes
30th Sep 2026
