GENERAL MANAGEMENT PROGRAM

PROGRAM DETAILS

Duration

7 Month

Format

Blended (Live Online + Classroom Sessions)

Location

Duke University Campus (Durham, N.C., USA)

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Strategic leadership in the new era

The Duke General Management Program (Duke GMP) is an immersive 7-month multi-modular program designed for emerging leaders seeking to enhance their managerial skills and drive innovation to face the demands of the corporate landscape. The program offers an unparalleled learning experience that covers the cross-functional longstanding and emerging needs of a manager and leader, including strategy and strategic management, financial management, operations and supply chain management, people and systems management, digital transformation and technology management, marketing management, leadership, and innovation management. This program will broaden your expertise and strategic leadership skills to build future-ready organizations.

Under the guidance of the esteemed Fuqua faculty, you will learn to comprehend, design, and implement user-centric innovative solutions and make data-driven, informed decisions to transform organizations. Through this program, you will be able to position yourself as a future-focused leader, equipped with the insights, skills, and knowledge to navigate the complex business environment and drive impactful change.

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Duration

April 2026 - October 2026

Format

Blended (Live Online + Classroom Sessions)

Location

Duke University Campus (Durham, N.C., USA)

70%

of leaders say that it is critical for leaders to develop strategic thinking skills in the next three years.

Source: DDI Global Leadership Forecast 2023

80%

of companies report there is a leadership development gap.

Source: Teamstage.io

88%

of leaders rate themselves as ineffective in the skills crucial for organizational success.

Source: DDI Global Leadership Forecast 2023

Duke General Management Program Benefits

Upon completion of the GMP Program, apart from becoming part of the GMP Program community, you will become an integral part of the global Duke Executive Education network. Additionally, you will receive select premier benefits as part of Duke University’s Fuqua School of Business: *

The Duke GMP Program certificate from Duke Executive Education and Duke University’s Fuqua School of Business.
Inclusion in the Fuqua School of Business alumni LinkedIn network – a private group with 15,000+ alumni members.
Inclusion in the Fuqua School of Business alumni directory with access to online searching for networking opportunities.
Access to CareerBridge, Fuqua’s Job Board, an exclusive resource for Fuqua degree students and alumni job seekers with the ability to search across several criteria, including region, function, geographical location, and work authorization.
Receive monthly alumni e-newsletter, Team Fuqua Flash, from Fuqua’s Alumni Relations team.
Access to Fuqua School of Business alumni events and webinars.
Access to the Fuqua School of Business Ford Library while on campus.
Ability to post targeted career opportunities for your organization through the Fuqua School of Business’s Career Management Center job portal – accessible by Fuqua students and alumni only.
Inclusion in the Duke University alumni directory and the ability to join Duke’s affinity, industry, and regional groups.
Access to create a Duke lifetime email address.
30% discount on future Duke Executive Education program registrations (global partner programs excluded)

*All benefits are subject to change

Duke Fuqua Advantage

Duke University’s Fuqua School of Business was founded in 1969 and, since then, has come to be known for attracting and nurturing a new kind of leader. One who has the power to bring out the strength in others and move teams forward toward a common purpose. Our global community is prepared for and thrives in an environment with differing viewpoints.

We foster a leadership style that inspires entire organizations to do better while doing what’s best. As a business school, we don’t just teach societal leadership, which is a core function of business; we live it through our own business practices.

With internationally renowned thought leaders on our faculty, research centers, and a collaborative culture, Duke Fuqua has quickly risen to become one of the world’s premier business schools.

Who Should Attend

The Duke General Management Program (GMP) is suitable for professionals with:

Significant experience and demonstrated career progression and success across levels, including CXOs, Directors, Presidents, VPs, etc.
Senior functional managers and business heads
Individuals with outstanding careers and leadership roles in a variety of settings
A strong drive to succeed and aspirations for reaching beyond the obvious career milestones
Demonstrated ability to adapt, learn, and apply new knowledge in varied situations
A minimum of 10+ years of work experience in functional, technical, or business roles
A graduate degree with a strong academic track record is preferred
Fluency in written and spoken English

Faculty

The program is conducted by Fuqua’s distinguished faculty, renowned for their expertise and cutting-edge research in the domains of business management and leadership. They are committed to fostering the growth of tomorrow’s leaders and bring a wealth of practical insights to the program gained from extensive real-world experience. Under their mentorship, you will be well-prepared to navigate the complexities of modern business, hone your leadership skills, and thrive in the dynamic corporate landscape.

Prof. David Brown

Professor, Decision Sciences

David B. Brown is a Professor in Decision Sciences and the Faculty Director for the Center for Energy, Development and Global Environment (EDGE) at Duke University’s Fuqua School of Business. Professor Brown’s research focuses on designing and analyzing algorithms for decision problems involving uncertainty and complex tradeoffs.His recent research also includes developing and analyzing solution techniques for problems such as network revenue management, dynamic pricing in shared vehicle systems, stochastic scheduling problems, and sequential search problems.

Prof. Daisy Lovelace

Associate Professor of the Practice; Executive Director, Management Communication Center

Professor Daisy Lovelace is an Associate Professor of the Practice at Duke University’s Fuqua School of Business. She is also a corporate consultant and executive coach. In addition to live instruction, she teaches short courses on the LinkedIn Learning platform.

Her professional interests include leadership, inclusive excellence, interpersonal communication, crisis management, persuasion, and influence.

Dr. Richard Freishtat

Associate Dean, Executive Education

Dr. Richard Freishtat serves as Associate Dean for Executive Education at Duke University’s Fuqua School of Business. In this role since 2022, Dr. Freishtat leads all aspects of the Executive Education portfolio including strategy, business development, finance, curriculum, and program delivery focused on making a positive impact through the cutting-edge work of faculty.

Dr. Freishtat has deep experience teaching. He has been a faculty member in Executive Education designing and delivering communications and leadership programs since 2013 to thousands of executives across the globe from start-ups to Fortune 50 companies.

Aaron Charles Kay

J.Rex Fuqua Professor of International Management

Ashleigh Shelby Rosette

James Vincent Professor of Leadership

Carl Mela

T. Austin Finch Foundation Professor

Jamie Jones

Associate Professor of the Practice; Director for Duke Innovation & Entrepreneurship

John Graham

D. Richard Mead Professor of Finance, Jr. Family Professor

Kevin Shang

Joseph J. Ruvane, Jr. Distinguished Professor of Business Administration

Manuel Adelino

Professor of Finance

Robert Swinney

Professor in Operations Management

Scott Rockart

Eads Associate Professor of the Practice in Energy Finance; Faculty Fellow in the Energy Initiative

Sharique Hasan

Associate Professor of Strategy

Sharon Belenzon

Fundación Damm Distinguished Professor of Business Administration

Vivek Rao

Executive in Residence; Executive Director, Design & Technology Innovation Master’s Program, Duke University’s Pratt School of Engineering

Wilfred Amaldoss

Thomas A. Finch Jr. Endowment Professor; Professor of Marketing

William J. Mayew

Martin L. Black Jr. Distinguished Professor of Business Administration

*Program faculty is subject to change

Curriculum

The Duke General Management Program is designed for experienced professionals striving to cultivate innovative thinking and global leadership skills, gain a holistic understanding of various verticals of management, and drive organizational success. The immersive curriculum equips you with strategic, managerial, and analytical competencies, ensuring you emerge as an influential leader, ready to tackle the challenges of the changing business world and drive long-term organizational success.

Strategy & Strategic Management

Competitive Strategy: Key Value Drivers and Competitive Advantage
Digital Business Models: Digital Strategies for Business
Platform Economics & Strategy
Strategic Leadership Through Ambiguity & Uncertainty

Financial Management in a Global Context

Valuation/Investment: Financial Statements & Budgeting/Forecasting
Finance as Strategic Partner: Creating Value Through Investments & Acquisitions
Venture Capital & Private Equity

People & Systems Management

Coordination & Hierarchy
Dynamic & High-Performing Teams
Bring Out the Best in Your Team
Understand & Flex Your Style

Building a Future-Ready Enterprise: Digital Transformation, Data, Technology Management, and Innovation

Managerial Decision-Making & Big Data: Analytics for Business Insights
AI/ML & New Technologies
Technology Adoption, Adaptation, & Digital Transformation
AI Implementation at Scale: Unlocking the Potential of GenAI for Business Impact

Operations, Supply Chain Management & Marketing Management

Business Process Optimization & Supply Chain Management
Operations Strategy & Strategic Alignment
Market Analysis & Segmentation / Brand Management & Positioning
Digital Marketing

Global Business Leadership

Enterprise, Organizational, & Personal Leadership
Leading Innovation & Transformation
Leading Through Negotiation & Leadership Effectiveness
Leader as Coach
Persuasion & Influence
Incentives & Motivation

*These topics are illustrative and subject to change.

Learning Outcomes

The Duke General Management Program (GMP) empowers experienced professionals to cultivate strategic, managerial, and analytical skills for cross-functional leadership, enabling them to design and implement innovative, data-driven solutions that drive long-term organizational success in a dynamic global business environment.

The Duke General Management Program covers many topics, connecting to the many roles that organizational and team leaders play. A partial list of topics covered in the Duke GMP include People & Systems Management, Strategy & Strategic Management, Data Analytics & Decision-Making, Digital Transformation & Technology Management, Operations Management, Financial Management, Managing Innovation, Marketing Management, and Leadership & Influence. Central to these topics is value creation for the organization internally with stakeholders and/or externally with customers and clients.

The capstone project for the Duke General Management Program involves each participant developing a strategic plan for an opportunity related to the topics covered in the program and applying the plan in their company, division, business function, or product line. Projects should consider and integrate across several dimensions of the topics covered in the program. The capstone should emphasize the impact on key stakeholders and related value creation opportunities. The project is largely self-directed by program participants, though there will be periodic group check-ins with the full cohort as well as small peer groups outside of designated faculty teaching sessions. During the last module of the program, participants will present their projects to a small peer group in break-out sessions. Participants in each break-out session will choose one capstone project to be presented to the full cohort on the final day of the program.

Identify the Opportunity: Methodically analyze the chosen area to identify a topic.
Develop a Plan: Design a plan for improvement for the opportunity identified in Phase I.
Stakeholder Communication: Develop effective communication strategies to convey the financial strategy to internal and external stakeholders.
Implementation Roadmap: Create a detailed roadmap to implement the proposed financial strategy, including key milestones, resource allocation, etc.
Continuous Monitoring and Adaptation: Establish a framework to continuously monitor the financial performance and market dynamics.

Program Experience

The Duke General Management Program offers a comprehensive learning experience, combining classroom and live-online modules tailored for busy professionals across various business verticals. Meticulously designed to cater to the specific needs of seasoned professionals ready to navigate the dynamic corporate landscape, this program is led by distinguished Fuqua faculty. As part of the program, you will have the opportunity to broaden your global network and forge meaningful connections with like-minded, fellow leaders committed to shaping the future of organizational success and leadership excellence.

Program Highlights

Blended Format

Immersive live-online sessions and classroom sessions at Duke University to enhance learning and networking.

Exclusive Network

Be included in the exclusive Fuqua and Duke Executive Education networks.

Elite Credentials

Receive credentials from a world-renowned business school.

World-Renowned Faculty

Gain insights from distinguished faculty and industry experts.

Leading-Edge Curriculum

A deeply engaging curriculum focused on major areas of general management.

Real-World Application

The carefully designed learning approach promotes the immediate application of key concepts in management.

Admissions

The program follows a simple 3-step application process. The step-by-step process is outlined below.

Submit Application

Candidates can apply to the program online and attach all required materials as outlined in the requirements below.

Rolling Admission

The Admissions team will assess your application as soon as it is received.

Interview

Candidates might be required to give an interview before being accepted into the program. Once all the requirements are completed, the Admissions team will notify the candidate with a decision.

The program follows a simple 3-step application process. The step-by-step process is outlined below.

A resume in Word or PDF format
Two professional references to discuss your candidacy in detail

About Duke University

Duke University traces its origins to a small school that opened in 1838 in Randolph County, North Carolina. The university has changed in many ways since its founding, and today, the ever evolving Duke University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award baccalaureate, masters, doctorate, and professional degrees.

Our vision for the next decade is "to be a community of scholars and students that partners with purpose, empowers bold thinkers, renews the campus, and advances humankind."

About Great Learning

Duke University’s Fuqua School of Business is collaborating with online education provider Great Learning to offer the duke management program. Great Learning is a professional learning company with a global footprint in 170+ countries. Its mission is to make professionals around the globe proficient and future-ready. This program leverages Duke Fuqua's leadership in innovation, science, engineering, and technical disciplines developed over years of research, teaching, and practice. Great Learning manages the enrollments and provides industry experts, student counselors, course support and guidance to ensure students get hands-on training and live personalized mentorship on the application of concepts taught by the Duke Fuqua's faculty.

Connect with a Program Advisor

Schedule a 1:1 session with our Program Advisor for better understanding on whether the Duke General Management Program (Duke GMP) is the right fit for you

Email: gmp-program@fuqua.duke.edu

Call: +1 919 897 7051 (USA)

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